Ezra sits in your Slack channels with the team. Ask in the channel and Ezra reviews performance, investigates what changed, prepares the client report, and asks for approval before a sensitive change. Your team keeps the client relationship and adds the operating hours it never had.
Works in the channels your agency already runs.
Northstar Growth
Channels
Apps
Ezra
hearth-home
Hearth & Home, Monthly performance review
Showing channel hearth-home. Ezra reviews the last 30 days and separates the cost story from the volume story.
Sarah Mitchell at 09:12: @Ezra, the Hearth & Home review is Thursday. What changed over the last 30 days? Ezra at 09:12: Spend increased 12 percent while revenue increased 4 percent. Most of the measured gap came from higher click costs. I have separated the supported findings from the factors the available data cannot settle. Attachment: Hearth & Home, Jul 20 to Aug 18. Priya Raman at 09:14: We widened the prospecting audience on August 4. Did that account for the increase? Ezra at 09:14: The widened audience was the largest measured contributor. Its CPC was $2.31 compared with $1.52 on the original audience, and it received 38 percent of spend. That supports narrowing the audience, but it does not establish that the audience change was the only cause. I prepared a two-week plan that holds the other variables steady. Sarah Mitchell at 09:16: Use that explanation in the client update and send the plan to Priya for approval. Ezra at 09:16: Done. The client update is ready in the channel, and the plan is waiting for Priya's approval. Attachment: Prepared for review. Sarah Mitchell at 09:17: Perfect. Thank you, Ezra.
Your account manager sets the direction. Ezra does the gathering, the checking, and the writing, then hands the work back in the channel. Anything consequential waits for a person to approve it.
What comes back
A finished deliverable with its sources attached, posted in the channel the request came from.
cedar-skin
Northstar Growth
Sarah Mitchell09:12
@Ezrathe Cedar Skin cost per acquisition moved. Can you check what carried it before the call?
EzraApp09:13
Cost per acquisition rose 18 percent over the last 14 days. Click cost carried 12 points of that, conversion rate carried 6. Two prospecting placements account for the click cost increase.
Priya Raman09:14
@Ezracan you rule out a landing page change?
EzraApp09:14
No. The available data cannot separate a landing page change made outside the ad account on August 12. I have listed it as an open explanation rather than a cause.
Message #cedar-skin
Accepts the assignment. Returns the work.
Ezra gathers the evidence, prepares the deliverable, and posts the finished piece with every figure traced to a source.
Weekly client report is ready. Eleven figures, each traced to a source.
Hearth & Home
Weekly-Report.pdf
6 pages · verified
One operator. Every client account.
Each account keeps separate sources, goals, permissions, and approval rules, and Ezra resolves the mapping before it answers.
Client roster
Learns the account, with receipts.
Confirmed targets, offers, constraints, and recent decisions travel with the client, and a named person confirms a fact before Ezra trusts it.
Confirmed client context
Target cost per acquisition, 42 USD
Confirmed by Sarah M.
No discount claims in creative
Confirmed by Devon B.
Reporting week starts Monday
Confirmed by Sarah M.
General assistants describe the task and wait. Ezra runs the steps and posts the result in the channel.
General assistant
Explains which metrics you should compare.
Reviews the period,cites the sources, flags what cannot be compared.
The agency operating week
Reviews, reports, pacing, and follow-ups compete for the same few people. Ezra takes the operating work assigned to it in Slack.
Assigned in Slack
Ezra runs the same steps an account team would run, in order, and shows its work at each one.
GENERAL ASSISTANT
The account team still has to do the work.
EZRA
STEP 01 / 8
Resolves the client
Maps the channel and requester to one client account and its permissions.
Capabilities
Each one follows the same evidence discipline. The full catalog is on the product page.
Grounded research
Supported findings carry a source, retrieval date, and exact evidence. Unsupported claims stay out of the report.
Research note
Forecasting and pacing
Ezra backtests eligible history, records uncertainty, and keeps scenarios separate from predictions.
Pacing check
Experiment operations
Plan the hypothesis, metric, guardrail, approval, observation window, and readout in one Slack thread.
Experiment record
Creative review
Ezra checks exposure, performance, audience changes, placement shifts, attribution, and data sufficiency before making a creative call.
Creative check
Ezra asks before anything a person would want to review, and says so when the evidence does not support a change. Ezra proposes. Your team decides.
Sarah Mitchell09:58
@Ezraraise the Vale Fitness prospecting budget by 40 percent before the weekend.
EzraApp10:00
That crosses the agreed pacing limit for this account, and the last change is four days old. I have prepared a 20 percent increase instead and sent it for approval.
Approval required
Ezra checks the requester, the client, the action, the provider state, and the approval before a sensitive operation runs.
APPROVAL REQUIRED
Requested 09:40
Ezra joins one workspace and works only in the channels the agency invites it to.
Assign the advertising and analytics sources for a single account, with access scoped to that client.
Cedar Skin sources
Ask in the channel. Ezra returns the review, the report, or the approval card with its evidence.
Review complete. Spend held flat, cost per acquisition down 9 percent, one comparison withheld until the attribution window is confirmed.
One workspace, up to three client accounts, and a guided setup that ends with Ezra completing a real assignment in your channel.
Pilot terms are agreed with each agency in writing.
The pilot runs for 90 days with agreed usage limits. Pricing for general availability has not been set.
One onboarding fee of $1,000 and $1,000 per month. Additional client accounts are agreed in writing before they are added.
Ezra is an AI growth operator that works inside Slack. Agencies assign Ezra to client accounts for performance review, reporting, research, forecasting, experiments, creative review, and controlled follow-through.
Ezra is built for marketing agencies managing multiple client accounts across paid media, reporting, strategy, creative, and client communication.
Sensitive campaign work follows configured permissions and approval rules. Exact targets and requested changes are shown before approval. External actions can also be disabled at the organization level.
Access depends on the Slack channels, client mappings, roles, and source connections configured by the agency. Ezra checks access again before delivering work.
Ezra receives messages and channel history only through authorized Slack scopes and configured import settings. Agencies decide where Ezra is invited and whether optional history import is enabled.
Ezra stores confirmed objectives, definitions, constraints, preferences, decisions, and source evidence. Material business facts require confirmation from a named person.
Organizations, clients, connections, channels, artifacts, and actions are bound to durable account identities. Database policies and application checks enforce those boundaries.
Ezra uses controlled integrations for approved business systems. Available connections depend on the current product release and the agency's configuration.
Ezra is accepting a limited number of agency pilot partners.
P.S.
Ezra helped build this website.
The copy was drafted, reviewed, and approved like any other client deliverable. Every section maps to a request, an evidence check, and a final sign-off.
Start with one client, one Slack channel, and one controlled growth workflow. Within a week your team sees the reviews, reports, and approvals come back finished, with the evidence attached.